7 Elements of Good UX in 2018

UX is a crucial component of modern web design, and users’ expectations are constantly shifting. Though we cannot see into the future, changes made throughout the last decade indicate that adjusting for user needs has never been more crucial. To get ahead in the...

8 Ways to Emotionally Reward Your Users

As sometimes happens, I was thinking the other day. In this case, I was doing my thinking after finishing a long video game: Far Cry 5. It occurred to me that video game creators are the masters of emotional payoff, when everything goes right. The world of that game...